BBC RADIO 1 – Hackney Weekend
In the year following the Hackney Riots, this campaign promoted not just the Hackney Weekend music festival, but a month of events to inspire disenfranchised young people. And we got to hang out with JayZ. Well, almost.
We created a drag-and-drop interface within YouTube allowing music lovers to share their Top 5 festival moments with friends via Facebook and Twitter.
Big Weekend trailer
Design and event branding