Project Description

Age UK – Time Flies

Avoiding the usual charity shock tactics, we set out to encourage people of all ages to reappraise the ageing process, and position AGE UK as an ally in the quest for to live well into old age. We pulled in an all-star crew of Nadav Kander (Director), Roger McGough (Words) and Christopher Lee (Voice), and the ad got ‘Pick of the Week’ in Campaign, Creative Review and Ad Week.

Director: Nadav Kander
Narrator: Christopher Lee
Poem: Roger McGough

CAMPAIGN: Pick of the week
AD WEEK: Ad of the Day
CREATIVE REVIEW: Front cover and Ad of the Week